About the Brand:
Since the birth of rock ‘n’ roll in the late 1950’s, British street culture has been influencing fashion and music worldwide. Pretty Green has an authenticity born of a deep understanding of that culture and the things that make it relevant today.
Founded in 2009 by Liam Gallagher, one of the most iconic front-men in music, the brand unites people through a love of music and fashion. Named after a track by The Jam, Pretty Green provides simple, classic clothing with a modern twist.”
There are two distinct men’s collections; the Green Label is a focused casual range, dedicated to providing quality everyday signature pieces while the Black Label offers classic British tailoring, using fine fabrics with an innovative attention to detail.